Wednesday, January 17, 2007

Who Buys These Video Games

“The video games are widely used as educational tools, not just for pilots, soldiers and surgeons, but also in schools and businesses…. video games require players to construct hypotheses, solve problems, develop strategies, learn the rules of the in-game world through trial and error. Gamers must also be able to juggle several different tasks, evaluate risks and make quick decisions…. Playing games is, thus, an ideal form of preparation for the workplace of the 21st century, as some forward-thinking firms are already starting to realize.”

– The Economist, August 4, 2005

Thought-provoking isn’t it?

We find that the video games have weaseled their way in our living rooms and into our family dens. And guess who is leading the charge? The parents! Can you believe that?

A solid 70% of the heads of households play video games. I was mistakenly under the impression that the children were pleading and begging their parents to buy these games.

But no! It’s the other way around. And to add fuel to the fire, the average age for the video game player is 33 years old. Imagine that!

A whopping 44% of gamers fall into the 18-49 year old bracket. Moreover, 31% of gamers reside in the 18 and under area, but hold onto your hat for this last bit. I’m talking about Granny and Papa. A startling 25% of gamers are 50 and over! I’m absolutely stunned!

From the country inns where grandparents reside, to the cities where their families have moved, you can find gamers. We don’t see any light at the end of the tunnel that leads to the video games. We still have a long way to go.

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